🌸 About Me

About Me — Joi’s Journey of Perception
Joi — lifestyle blogger and creator

🍸 Nice to meet you

Hi, I’m
Joi.

Writer. Creator. Published author. Your virtual big sister.

I’m here to share real talk, honest advice, and the kind of glow-up energy that nobody gave us but all of us deserved.

WriterCreatorBig Sister EnergyChicagoPublished AuthorPodcast HostBloggerTastemakerProverbs 3:3Real TalkGlow UpSelf-Love WriterCreatorBig Sister EnergyChicagoPublished AuthorPodcast HostBloggerTastemakerProverbs 3:3Real TalkGlow UpSelf-Love

I started this blog
because I needed it
and it didn’t exist.

From a young age I had a passion for storytelling and uplifting others. I know how lonely and overwhelming life can feel when you’re trying to figure it all out — especially in your 20s, when everyone expects you to have it together and nobody really talks about how hard it actually is.

So I built the space I wish I had. Joi’s Journey of Perception is where I combine my love for writing, fashion, wellness, and life advice to help women step into their best selves. No filter, no pretending. Just real talk from someone who’s been in the trenches and came out glowing.

Joi sitting on couch with abstract art
🏠
Based in
Chicago, IL
📖
Published works
Sincerely Yours + more
🎙
Podcast
Thoughtbase on Spotify
💕
Motto
‘What ifs’ over ‘Oh Wells’
Blogging since
2020
📷
Happy place
Near the water, always
Joi editorial photo

“I’d rather live a life of ‘What ifs’ than a life of ‘Oh Wells’.”

✦ Joi White · Proverbs 3:3 ✦

To be the older sister
you never had.

Think of me as your virtual big sister — here to share real talk, advice, and inspiration on confidence, self-love, fashion, friendships, and navigating the beautiful mess of life.

Whether I’m writing from a cozy corner in a Barnes & Noble café, a coffee shop with calming music, or near the water (my happy place 🌊), my goal is always the same: to inspire, empower, and connect.

I started this blog because I know how lonely life can feel when you’re trying to figure it all out. My mission is simple — to remind you that you are worthy, you are capable, and you deserve a life you’re proud of.

Joi in marble bathroom with chandelier

What I’ve built.

📚
Published Author
Author of Sincerely Yours and other works exploring self-discovery, growth, and healing. Available on Amazon.
🎙
Thoughtbase Podcast
Your host for uncomfortable conversations about life, love, and everything in between. Listen on Spotify.
🎙️
Joi Serendipity — YouTube
Video content for women navigating life, healing, and building confidence from the inside out.
👥
The Girls Room
A private Facebook community for real talk, sisterhood, and the kind of conversations we all need to be having.
Pen to Purpose — Freelance Writing
Need a writer who gets your voice? I offer freelance writing services for brands, blogs, and beyond.
👑
Brand Collaborations
Open to fashion, beauty, lifestyle, and wellness partnerships that align with my community’s values. DM to collab.

The real Joi.

  • I write best from coffee shops with calming music playing in the background ☕
  • The water is my happy place — something about it just resets me completely 🌊
  • Christmas is my favorite holiday, and my family takes it very seriously 🎄
  • I listen to true crime documentaries while doing my makeup — oddly relaxing 🎥
  • Shopping, reading, and exploring nature are my three main love languages 💎
  • Dream jobs: coffee shop owner, full-time author, fashion designer, and yes — ballerina 🧪
  • I wake up and light a candle every morning. Sheer curtains for the natural light 🧯
  • My favorite holiday is Christmas. My family is not playing about the decorations ❄

Let’s connect

Welcome to the sisterhood you never knew you needed.

I can’t wait to walk this journey with you. Whether you’re here for the fashion, the real talk, the book club, or just a safe space — you belong here. Pull up a chair, sis.

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